March 16, 2016 | CRN
Bb-net has been active in the used hardware business for well over 20 years, this year the established refurbisher is also present as an exhibitor at CeBIT for the first time. In the CRN TV interview, the company founder and managing director gave an extremely positive balance of the presence in the specialist trade hall of Planet Reseller after the first three days. In addition to visiting numerous existing customers, his team also reported a large number of interested specialist dealers who want to benefit from the rapidly growing business with used hardware. After all, there are attractive products with a decent margin that retailers can use to offer their customers a cheaper alternative to buying a new one. Bb-net addresses this need through its specialist trade brand tecXL, which offers its own partner program with marketing and sales support.
In order to be able to meet the high quality requirements of B2B customers, the company relies exclusively on business notebooks from well-known brands, which are checked and revised in a complex process. This promise of quality is underpinned by guarantees and an exchange service. In the interview, Bleicher mentions other sales arguments including prices of up to 70 percent below new value and included software packages that also enable specialist retailers to do follow-up business. In order to facilitate the new customer and transition business for system houses, tecXL also offers complete processing of the return of old inventory including secure data deletion. As a Microsoft Authorized Refurbisher (MAR), the company can also supply devices with a Windows 10 license if required. For Bleicher it is clear that “used hardware has become incredibly sexy.”