CRN TV interview with Michael Bleicher

Bleacher Michael Bb Net Cebit2016
Sales of used hardware are growing

March 16, 2016 | CRN

While the PC market is under increasing pressure, the sale of used hardware is growing rapidly. In an interview with CRN-TV, Michael Bleicher, managing director of bb-net, explains how specialist retailers can tap into this worthwhile business.

Bb-net has been active in the used hardware business for well over 20 years, this year the established refurbisher is also present as an exhibitor at CeBIT for the first time. In the CRN TV interview, the company founder and managing director gave an extremely positive balance of the presence in the specialist trade hall of Planet Reseller after the first three days. In addition to visiting numerous existing customers, his team also reported a large number of interested specialist dealers who want to benefit from the rapidly growing business with used hardware. After all, there are attractive products with a decent margin that retailers can use to offer their customers a cheaper alternative to buying a new one. Bb-net addresses this need through its specialist trade brand tecXL, which offers its own partner program with marketing and sales support.

In order to be able to meet the high quality requirements of B2B customers, the company relies exclusively on business notebooks from well-known brands, which are checked and revised in a complex process. This promise of quality is underpinned by guarantees and an exchange service. As further sales arguments, Bleicher mentions prices that are up to 70 percent below new value as well as included software packages, which also enable the specialist trade to do follow-up business. In order to make new customer and transition business easier for system houses, tecXL also offers complete processing of the return of old stock, including secure data deletion. As a Microsoft Authorized Refurbisher (MAR), the company can also supply devices with a Windows 10 license if required. For Bleicher, one thing is certain: "Used hardware has become incredibly sexy."