With its own brand “tecXL - Technik wie neu”, introduced in 2011, and the tecXL partner program, bb-net media GmbH offers its B2B customers an extensive and stable range of processed hardware. Above all, value is placed on quality and only business devices from the manufacturers Dell, Fujitsu, HP, Lenovo and Apple are refurbished. The partners appreciate this; there are now over 400 partners listed throughout Germany - and the trend is rising.
At the beginning of the partner program, bb-net introduced an interactive partner directory on the website www.tecxl.de, developed marketing campaigns and used POS materials to promote sales of your high-margin products. With the expansion of the partner program to include "tecXL Service", the company is now the only German refurbisher to offer a centrally designed service program and developed a new marketing campaign right on time for the start of Windows 10.
With the motto “tecXL is for everyone”, bb-net is launching a new advertising campaign for your processed systems. The campaign approach reflects the zeitgeist and continues the successful path that the company has taken with "tecXL - technology like new". Dealers, partners and customers should feel just as safe with the refurbished devices as they do with new goods. "The new campaign aims to make the tecXL brand and our promise" Technology like new "tangible for all target groups," explains Michael Bleicher, owner and managing director of bb-net media GmbH. "We no longer talk so much about what tecXL is, but rather who it is for."
The focus of the new advertising measures is primarily on the sales-promoting shop design of specialist retailers and the centrally developed service offers that each partner can carry out directly to their customers. In addition to selling the refurbished tecXL systems, this enables retailers to easily get started with additional services on the customer's device.